2020 has been a tough year for retail and will be one of the most difficult ever. Many businesses have not been able to overcome the challenges that the Covid 19 virus has put to them and many small, medium and large businesses have either folded or are close to the brink of folding. No one has been immune from the havoc that has been wrecked on the economy this year with many big names failing under the pressure.
Online shopping has been the retail side that has benefited most from the current situation. People have been forced online to do their shopping and adoption rates have sky rocketed even with those that have never even shopped online previously.
Online stores like Esther and Co have done exceptionally well in these trading conditions because they have a mature online shopping platform that is capable of high volumes of traffic and refined usability. Use an Ether and Co discount code to save on your purchase at Esther and Co.
This pandemic has forced many stores to up their game with their online shopping experience. Many stores are now advancing their online stores and keeping or maintaining sales through their online platforms. With the rise in online sales, focus will be around technology and logistics versus in store experiences.